By now, most businesses know a combination of traditional and online advertising is key to a successful marketing strategy. What’s often forgotten, however, is that these two mediums work best when they’re fully integrated with each other. Traditional methods of advertising like flyering and banner printing can be twice as effective when used in tandem with online marketing.
Indeed, online and offline advertising can work together to bolster a marketing strategy and, ultimately, increase exposure for a business across a wide variety of demographics. Here are four ways to make your online and offline advertisements work together
Use consistent branding
The experts agree: branding is important. How important? Scott Goodson of Forbes magazine writes that brands are “more important now than at any time in the past 100 years.” The reason why is simple; brands create long-lasting impressions in people’s minds, making them more likely to utilize your goods or services when the occasion calls for it.
So how does one keep branding consistent between their online and offline marketing efforts? It’s simple: use the same designs, slogans, and taglines. If you use a random logo or slogan in a newspaper ad, for example, potential customers may not recognize your brand, which could result in a loss of business.
So before you get billboards made or banner printing done, be sure the overall look and feel of your online and offline designs match each other.
